See You On TV: A Phenomenology of Careers on Extension Television in Oklahoma

Extension specialists are under increasing pressure to interact with audiences through emerging digital media including video. In an effort understand how such interactions affect the careers of engaged specialists, this study seeks explore career effects on subject-matter that resulted from long-term, regular participation in television effort. Using Cultivation theory and source credibility as a lens, qualitative phenomenology was conducted by interviewing individuals who have contributed one program weekly or bi-weekly for multiple decades. Participants reported improved effectiveness via increased face communications well enhanced communication when broadcast messages were seen continuation in-person communications. Early advancement said spite rather than result participation, however, administrative attitudes toward shifted favor efforts.